Spend $5k to make $30k: Why Choosing the Right Agent Matters More Than the Fee

Agents are agents, right??

Think again. (We’re talking about real estate agents, by the way).

A common trap home sellers fall into is choosing the agent who offers the lowest fee. In the moment, the cheapest option can feel like the most sensible one. 

The problem is that the fee is the smallest number in your transaction. What sits above it is the sale price you achieve, and that is where the real money is made.

Take a look at a recent case study from our expert property sales team that really spells out why fee is the last thing you should think about:

Two identical houses, one street, $30,000 apart

The Agency CQ recently sold a home that had a near-perfect comparison sitting right next door. 

Both houses sit on 639 square metres. 

Both are three bedroom, two bathroom, one car space homes. The floor plans are identical, with one flipped, so they are carbon copies of each other in every way that matters to a buyer.

The neighbouring property sold six months earlier through another agent. 

We achieved $30,000 above this price for our client.

Same street, same market conditions, same style of home. The variable was how the sale itself was handled.

Further along the same street, we then sold a three bedroom, two bathroom home on a smaller block for more than other agents achieved on four bedroom, two bathroom homes with double garages in that same pocket.

Smaller house, smaller block, better result.

It all comes down to the method we apply, which has been refined over more than 20 years. 

Why The Agency CQ can sell your home for more in Rockhampton, Yeppoon, or on the Capricorn Coast

A great result from your property sale starts long before the ‘For Sale’ sign goes up. 

Here are six things we do differently: 

• We start with a clear strategy, with the seller and our team agreeing on the approach early on in the process.
• Compliance is taken care of early, with all paperwork prepared before the time comes to negotiate.
• Careful property preparation, with the help of our dedicated consultant.
• Quality photography and online presentation which makes buyers from near and far fall in love.
• A buyer-focused agent who liaises with every interested party and takes the time to truly understand what they are looking for.
• Negotiating your sale is handled by our agency principal and senior real estate specialist. 

If this level of service comes with slightly higher fees, you’ll have the confidence that it will pay off. 

Three specialists to support your property sale

Most agents split their attention across listing, preparing, inquiry and negotiation, while also actively pitching for other listings. 

With The Agency CQ, you get three people who are focused on specific areas of your sale:

• Todd Brandon supports you from the first conversation to settlement and handles negotiation on your behalf.
• Jess Donovan prepares the home for sale and makes sure everything is in order before buyers arrive.
• Callum Ryan acts as your buyer liaison and brings more interested parties through the door.

The real maths on real estate agent fees

Half a percent either way on a property sale fee is a few thousand dollars, but choosing the best agent gives you the potential to add $30,000 to your pocket (if not more). 

That is $30,000 tax free if you are an owner-occupier, and this can make a significant difference to your next purchase or your future cash flow.

So the question worth asking is not what an agent charges. It is what they can achieve for you with that investment.

If you are thinking about selling in Rockhampton, Yeppoon or elsewhere on the Capricorn Coast and you would like to see how that process would apply to your home, book a strategy call with The Agency CQ.