Why Professional Photos and Videos Matter When Selling Your Home

Before buyers walk through your front door, they’ll ‘walk’ through your home online by scrolling through photos or watching a video that came up in their social media feed. If they’re in serious buying mode, this is when they will start to feel a sense of ownership, and this is why photography and videography are so important. 

At The Agency CQ, we recommend a combined package to help your property capture attention, created with the help of experienced local professionals. 

A property photographer knows what to look for

Try taking a few quick snaps of your living room with your phone. Would you post them online? Getting the lighting and angles right is harder than you expect.

Basic snaps leave good spaces looking flat and seem to somehow highlight dust and marks you have never even spotted. This is why we use a photographer who specialises exclusively in property photography. They understand how to work with room proportions, natural light and angles to capture your home at its best and give buyers something to get excited about.

Property photographers also know which features of the home deserve the most attention, from kitchens and living spaces to outdoor areas and the view if you have one.

The photographer we recommend uses a fit-for-purpose camera and will also ‘touch up’ the photos by adding a blue sky, removing signs of dirt and balancing the light exposure. They can’t remove permanent objects like a telegraph pole out on the street or a wall in your house but they can ensure everything that is in the picture looks its best.

The more photos, the better, because they let the buyer know you have nothing to hide. We will also post a floorplan on your listing to share a complete picture of the layout. 

Video captures attention for longer

Photos give buyers time to study individual rooms. Video helps them feel a connection. It also keeps buyers looking at your advertisement for longer. 

A video walkthrough with a carefully crafted script puts the viewer in the centre of the property and gives a better sense of the space and flow. For someone who has been browsing through listings for weeks, that extra context can make a property easier to understand and remember.

Drone footage is another benefit, providing a bird’s-eye view of the home’s location that is impressive and memorable. 

Video is also the first introduction most people have to our buyer specialist Callum Ryan. They feel like they already know Callum before they show up to the open home and are more comfortable chatting and asking questions. All Callum’s attention is focused on buyers, and he’s always happy to help. 

The more time someone spends looking at a property, the greater the emotional connection. This is what leads to offers and signed exchange contracts. 

We prefer to include video with a voiceover from Callum or one of our other agents on all property sale campaigns in Rockhampton and on the Capricorn Coast because of its incredible power, but we will talk to you about what’s right for your property. 

Choose a marketing package that supports your sale

When you sell your home, preparation comes first, then marketing. Our recommended packages are based on what we’ve seen work hundreds of times over when selling homes in Rockhampton and on the Capricorn Coast. The investment pays for itself through more buyer attention and stronger offers. The final step is negotiation, and this is where your expert representative Todd Brandon will ensure you have an outcome you’re satisfied with. 

Thinking of selling? Team Todd at The Agency CQ will recommend your marketing package and help you get organised. Contact us to arrange an initial consultation today.