What family home buyers are looking for in Rockhampton


One of the best things about Rockhampton is how affordable it is for families. With this in mind, when you prepare to sell your home, it makes sense to be appealing to mums and dads as you can. 

Based on many years of experience and thousands of home sales, here’s a list of what family home buyers are looking for in Rockhampton and the Capricorn Coast. 

Air conditioning

As anyone who has spent any time in Rockhampton will know how hot it can be, with temperatures rarely dropping below 20 degree maximums, even in winter.


One thing every family will be hoping to find when they buy a Rockhampton home is great air conditioning, especially in the bedrooms. 


If your home isn't air conditioned or if the air conditioning is getting on in years, talk to your agent about cost-effective options so buyers can move into a home they can cool. They can upgrade later in the future if they want to. 


Another thing to think about is servicing your air conditioning so the buyers know that job is out of the way. 

Work-life balance


Many people relocated to Rockhampton during the pandemic so they could telecommute and enjoy a more relaxed lifestyle in conjunction with a professional pay packet. 


Where total open plan living used to be the trend, people are now seeking separate offices and workspaces so they can keep their life and work separate. If you can create some kind of office space at your house, this will be a significant selling point for families. 



In these screen-focused times, it can feel harder than ever to convince children to play outside but at least if you have a spacious outdoor area you are part of the way there. 


Backyards appeal to families because the children can play outside and there is room to entertain guests on the weekend. If you don’t have a large backyard on your property, consider clearing what space you do have to ensure that there is an outdoor area that families can utilise.


Think about indoor/outdoor living. Add some form of shade so it’s possible to congregate outdoors without getting too hot, and consider upgrading the doors between your indoor and outdoor areas so you can pull them back and have ‘flow’ between the two. 


If you have the budget, a built-in bbq area with some lights and fans will give the ‘wow’ factor and have families competing to own your home. 


Undercover parking


Garages and undercover parking are sought after for security and protection from the elements. People buying in Rockingham are aware of the harsh Queensland sun beating down on their vehicles.


Having an undercover spot to park the car will be a decent selling point for your property. It also gives mums and dads places to store their sporting equipment or have a workshop area. 


If you don’t have a garage on your property, setting up a simple carport may make all the difference when you are selling. Before you erect something more permanent, make sure you’re aware of council regulations and whether or not you need permission to do so. 

Want to sell for more? 


A beautifully presented family home with four bedrooms and a pool will fetch a higher price in Rockhampton. 


While you may not be able to add a pool or a second storey, it could be possible to create an extra bedroom, particularly if you have a larger home. 


The other option is to have plans created showing the buyer the home’s potential, for example where a pool could go or designs for a second-storey that align with town planning regulations. 

The bottom line


No matter what size your home is, if you want it to appeal to families you need it to be clean, tidy and presented in the right way to your ideal market. It will take a little hard work on your part and a lot of help from your real estate agent, who will ensure you take the right steps to maximise buyer appeal. 


Rockhampton property is set to perform well in 2023 so whether you’re buying or selling a family home, now is the time to make a move. Contact McGrath Rockhampton & Capricorn Coast for more information.


Todd Brandon
Operating with unparalleled insight into market trends, sales agent and team leader Todd Brandon services the Southside and Gracemere districts with a level of knowledge only a long-time resident can provide.